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Sandwich
Boards, A-Frames and Sidewalk Signs

Sidewalk
signs offer the advertiser a unique and memorable way to establish
and maintain brand presence at the point of customer contact.
A-Frame Signs are usually the first thing a potential customer
sees!
A
sandwich board, A-frame, A-board or sidewalk sign is a portable
A-frame type sign folded into a sandwich position when transported
or stored. The purpose of this type of sign is to utilize a portion
of the city sidewalk adjacent to your place of business for the
purpose of advertising your services or events.
Putting
a sandwich board in a busy area is guaranteed to attract the attention
of people walking or driving by. When you pass sandwich boards
in the street, you may not be interested, but you always find
yourself reading them!
E xamples
of use could be for: Arts and crafts, daily specials, lunch specials,
restaurants, bars, retail stores, clothing stores and just about
any other type of business.
We
can design and produce custom sandwich boards, A-frames, a-boards
and sidewalk signs at any size, shape or colour. If you would
like to get a quote with your business logo and description give
us a call today at 250-385-4825!
If
you are interested in the history of the sandwich board you should
read the article below. Enjoy!
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THE HISTORY OF THE SANDWICH BOARD?
Editor:
While visiting the Claddagh Pub, a fine, republican drinking and
eating establishment, I decided to go out to the pool and bar
area to smoke my pipe. Over in the corner, near a large shamrock
sandwich board sign, there were 12 to 20 people and two to three
businessmen listening to an old man wearing a pink hat. The story
he was telling was very interesting and went something like this.
The old man said, the sandwich board was first introduced
to Cape Cod in 1 620 via the pilgrims when they landed in Provincetown.
The sandwich board first appeared in Sandwich, England, in the
years 1221 A. D., at a small cafe at number 10 Board Street, named
Pillsbury Follies. Every day, the owner, Fibber Pillsbury, would
put out a very handsome sandwich board (which he invented), advertising
luncheon specials (two only), liver and onions, tripe and popovers
on one side and spacious pipe and cigar smoking room on the other
side, luring in portions of the hundreds of people that passed
by his very busy cafe every day in the beautiful, neat and historical
sea coast town of heavenly Sandwich, England.
On March 17, 1242, everything changed when the local five-member
board of elders outlawed all forms of smoking.
Fibber Pillsbury was outraged by the elders smoking ban;
especially since the ruling, he mistakenly calculated that liver
and tripe sales were way down.
Sandwich, England, was exploding with development; population
increasing tenfold, new buildings going up everywhere, even slum
houses were selling at record prices. Restaurants had more customers
than they could handle. But Fibber was so mad at the five local
elders, who loved his liver and onions and tripe and popovers,
that he closed his Follies Cafe, took in his beautiful sandwich
board that he knew everybody loved - especially the five local
elders - and completely ignored the fantastic growth of Sandwich.
Fibber grew old and bitter buy knew he had to make a living somehow.
In 1260, he started making sandwich boards exactly like the liver
and tripe one. They were selling so fast Fibber could hardly keep
up with all the orders. He hired a talented young man named Pawn
Goodfellow. Pawn painted the signs for Fibber and also would go
throughout the town of Sandwich, wearing a big pink Three Musketeer
hat with five colorful feathers (one for each local board elder),
to attract customers. Pawn was not only a good painter but also
a shrewd salesman, so shrewd and clever that Fibber, fearing Pawn
was selling sandwich board signs on the side, fired him on All
Saints Day, 1262. Pawn being such a good salesman, was elected
to the local board of elders in 1265 by the largest vote ever
in Sandwichs history. He won reelection 10 straight times,
and in 1290 was appointed Lord Mayor of Sandwich, the finest town
in all of England, by the board of elders. Lord Mayor Pawn Good
fellows first action was to abolish the board of elders.
Fibber always claimed his sandwich board signs were grand
fathered and out of reach of the local board of elders.
Fibber Pillsburys sandwich boards can be found in every
country in the world. When you spot one on beautiful old Cape
Cod, ask the shopkeeper if its a Fibber Pillsbury; if it
is, it is a collector's item; rarer are the ones painted pink
by Pawn Good fellow.
Thus, the ending of the true historical story of the
sandwich board sign, as told by the old man with the pink hat
at the poolside bar at the Claddagh Pub.
P. S. Please, lets stop all this nonsense, or neighbor will
be turning in neighbor for the silliest of violations. A businessman
that doesnt like another businessman, or a competitor, can
surely keep all the town offices taxed to the limit.
As business owners and associates, lets stick together.
Work hard for a new sign code to replace the very old one that
may not be enforceable or completely legal. Right now the building
department is waiting to be informed to the town legal department
on several court cases on signs.
Lets all do business with each other. Enjoy the business
boom while it lasts. Harwich is a beautiful seaside town and a
great place to have a business.
Let's not act like Fibber and Pawn!
Michael ONeill Monahan
As published 10/10/00 in the Cape Cod Chronicle
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Garside
Signs & Displays
1054 North Park Ave.
Victoria, B.C.
V8T 1C6
Canada
Tel: 1-250-385-4593
Fax: 1-250-385-3171
(When
you call let us
know you found us
on the web!)
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